Shahar Attias is a globally recognized iGaming expert, with 12+ years of industry experience, a frequent speaker at events (G2E, iCE, iGamingAsia, Russian Gaming Expo), and the founder and CEO of Hybrid Interaction Ltd., the premier online gaming consulting firm.

Mr. Attias has been immersed in gaming operations and marketing since 2001, when he created the world's first iGaming promotions department for 888. He served as VP of Casino Operations for EuroPartners and was one of the founders of the leading Playtech licensee from 2003-2005.

Mr. Attias became Director of Player Relationship Marketing for PokerStars in 2006, where he established and oversaw the CRM department. Since 2008 he has headed his own consulting business, providing customized solutions for such organizations as bwin.party, BetClic-Everest, GVC-Plc (Casino-Club & Sportingbet), Virgin

Gaming, Viaden, EZtrader and Pariplay. He is also well known for his projects with state-owned operators, such as the Austrian Lotteries and the Israeli Sports Betting Council - as well as within regulated markets, such as with the Italian Gioco Digitale and within the Danish market with SkillOnNet’s B2B platform.