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New Jersey sports betting racks up $385 million January handle

New Jersey's foray into the world of sports betting is proving to be a major success with a January handle of nearly $400 million. Can they keep up this red hot pace? ... Read more

Promoting banned products on the social media that hates them

Promoting banned items on social media platforms that don't like the is both entirely possible and entirely legal, if you're careful. But remember, "banned" doesn't mean "illegal." ... Read more

FanDuel Readies Sports Betting Content for TVG

FanDuel used to go out of its way to claim that it wasn't involved in the sports betting business, but things are looking different today. The company is preparing gambling content for the TVG Network. ... Read more

Create a Content Marketing Plan That Targets Millennials

Creating a content marketing plan that targets and converts Millennial players isn't easy, but it's also not impossible for web publishers. Here's what you need to know about the younger generation. ... Read more

Digital Marketing Trends That Will Dominate in 2018

You can get your 2018 digital marketing plan off on the right foot with these marketing trends that are certain to be huge all year long. (And most of them are easy for small publishers to implement. ... Read more

European Commission Completely Loses Interest in Online Gambling

The European Commission will no longer be stepping in on trade disputes between member nations that involve online gambling. They say it's just, "not a priority." ... Read more

E-Mail Marketing Statistics You'll Actually Use

E-mail marketing is still a valid form of communication but figuring out if it's really working can be tough without these critical stats. Here are the numbers you'll really need. ... Read more

Is Your Content 'Quality' in the Google Sense of the Word?

You may think you're producing high quality content, but would Google think the same thing? Here are a few tips from the search engine giant itself on creating high quality content. ... Read more

Thinking About A/B Testing? Read This First

A/B Testing sounds pretty advanced but once you understand the basics, it's not that hard and incredibly useful for publishers of all sizes. Here's what you need to know before you get started. ... Read more

Washington Post Poll Says Most Americans Favor Regulated Sports Betting

For the first time ever, a majority of Americans are in favor of regulated sports betting, according to a new poll from the Washington Post. Whether Washington D.C. cares about their opinion is another matter entirely. ... Read more
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