Mike Litson has been in Search Engine Optimisation for several years and specializes in competitive markets predominantly Gambling and Financial Trading. Having worked with many major players in the online sector, he has a solid understanding of what goes into making a successful campaign both on and off site a success. Mike is currently lined up to speak at several major events this year including EGR, the iGaming Super Show and EcomTim and is rapidly making a name for himself on the conference circuit. Focusing mainly on SEO, Mike is also very well versed in SMO, PPC, Affiliate Management and Email Marketing believing that none of the skills are mutually exclusive and that having strong knowledge across online marketing channels can provide unique opportunities to any skilled SEO. Mike is currently the Managing Director (CEO) of Greyheart Media Ltd